On November 18th, 2021, O2O partnered with ADCANN to host the first-ever Bud Bash in Toronto to kick off the Lift & Co. Expo. The event was considered a huge success with over 200 budtenders, cannabis educators and retail store owners from across the GTA in attendance.
Brand partners included Liiv, WYLD, Buddi, Chüz, Noya Grow, Zig Zag, BOAZ, PAX and Bedfellows (Truss). During the event, attendees were given the opportunity to connect 1:1 with brand ambassadors to learn about brand values and messaging, current and new products in the market, updates to come in 2022 and so much more! It was the perfect setting to establish connections and celebrate the industry with an ideal combination of education and entertainment.
On top of bringing the industry together, retailers and budtenders were given the opportunity to fill out brand surveys to enter for a chance to win some amazing event prizes. Prizes included a $420 Visa gift card, a Cookies Gravity Bong, a $100 Uber Eats gift card, brand swag packs and so much more. In addition, all attendees were provided with a free ticket to Lift & Co’s Industry Day!
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